A report by Research and Markets entitled "The Italian Gambling Market - A Forerunner in the Liberalisation of European Gambling Markets" favourably portrays Italy as one of the most promising online gambling sectors in Europe.Italy recently reversed its state-run monopoly policies in favour of a more liberal and regulatory online gambling industry. The about-face has been a talking point in many online bingo hall chat rooms and caught the attention of online bingo operators looking for new markets.
The report says the Italian decision was largely influenced by the European Court of Justice’s decision regarding the Placanica case. The decision resulted in allowing European online and land-based gambling operators to enter the Italian market. This, says the report, has resulted in Italy becoming a major focus for the online gambling industry.
Italy has subsequently issued 14 000 betting licenses to leading international gambling operators including Ladbrokes, Intralot, William Hill, Betfair and Gala/Eurobet.
The study points to several reasons why the Italian market is now identified by online gambling operators as attractive. These include an expected extra phase of liberalisation and the growing market relevance of foreign operators.
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