In May, MySpace recorded only its second monthly drop in U.K. traffic since November 2005, and Facebook became bigger in the U.K. than the U.S., according to a Nielsen/NetRatings study of how MySpace, Facebook and Bebo are performing in the U.K. in terms of growth, global popularity and the degree to which they share audiences, MarketingCharts reports.
With 6.5 million unique visitors in May 2007, MySpace remains the most popular social network in the U.K.; however, in May it experienced the first monthly drop in traffic since June 2006 and only the second drop since Nov. 2005.
Over the last six months, Facebook's audience has grown at 19 times the rate of MySpace: 523 percent compared with 28 percent. Bebo has grown 49 percent in the same period.
"MySpace is, by far, still the most popular social network. However, if last month's growth rates were to remain consistent, both Bebo and Facebook would catch MySpace in September this year," said Alex Burmaster, European internet analyst, Nielsen/NetRatings.
"Meanwhile, MySpace does trail the other two when it comes to user engagement. Bebo leads the way, with its average visitor spending just over an hour and a half on the site - almost ten more minutes than the average 'Facebooker' and almost a whole hour more than the average 'MySpacer.'"
Facebook now has a greater reach in the U.K. than in the U.S., according to Nielsen/NetRatings: It was visited by 10 percent of the U.K. internet population, compared with 9 percent of the U.S. Internet population.
With 6.5 million unique visitors in May 2007, MySpace remains the most popular social network in the U.K.; however, in May it experienced the first monthly drop in traffic since June 2006 and only the second drop since Nov. 2005.
Over the last six months, Facebook's audience has grown at 19 times the rate of MySpace: 523 percent compared with 28 percent. Bebo has grown 49 percent in the same period.
"MySpace is, by far, still the most popular social network. However, if last month's growth rates were to remain consistent, both Bebo and Facebook would catch MySpace in September this year," said Alex Burmaster, European internet analyst, Nielsen/NetRatings.
"Meanwhile, MySpace does trail the other two when it comes to user engagement. Bebo leads the way, with its average visitor spending just over an hour and a half on the site - almost ten more minutes than the average 'Facebooker' and almost a whole hour more than the average 'MySpacer.'"
Facebook now has a greater reach in the U.K. than in the U.S., according to Nielsen/NetRatings: It was visited by 10 percent of the U.K. internet population, compared with 9 percent of the U.S. Internet population.
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